Do you want to build a website that ranks well on search engines, receives tons of traffic every month, and stands out in your industry or niche?
Then you need to have lots of backlinks to do so.
According to Google, one of the top three ranking factors is backlinks. Sites with a high number of domains connecting to them rank higher. In fact, 53% of trackable site traffic comes from organic search.
It’s no wonder successful websites invest so much time and energy building backlinks. A website’s rank on a search engine is determined largely by the number of backlinks it has.
If you have been in the marketing game for a while, you know visitors do not want you to feel you are “selling” to them. The right keywords will help you search, but backlinks are the best way to raise your search engine rankings.
Why are backlinks so important?
Backlinks are links connecting your website to another website. You may have heard of somewhat different variations of them, such as “inbound” or “external” links.
Google values each backlink as a positive sign to take an article’s credibility and usefulness into account, so it considers it trustworthy and worthwhile.
Backlinking is like other people recommending you to their customers. Each backlink helps to enhance your website’s visibility, which will help you get more customers.
Here are some high-quality backlink characteristics to look for:
- Domain authority
- Website traffic
- The page traffic
- Amount of outbound links
- Types of outbound links from that page
For domain authority, it’s pretty straightforward. If you want to analyze their organic traffic, monitor for anything telling you how much traffic they have and whether it is going down. Find out how well your target page performs on Google and how much traffic it generates.
It is a smart thing to assess the backlinks they receive and how many outbound links they have on each page. If the target website is offering no-follow backlinks, you will have a hard time avoiding the same result. Also, if there are too many outbound links, each external link will result in lower authority.
Many digital marketing professionals use a variety of tools to measure these statistics, including Ahrefs.
What do you have to do to get a backlink?
It’s an outdated belief that if you make great content, your site will become a big competitor in the SEO game. It will never work without some kind of digital marketing effort though.
What you need to do is to send cold emails asking for backlinks.
Yet, some questions remain regarding how effective cold emailing truly is despite knowing that it works.
Sending out 50 emails a day won’t get you any response. If you’re not receiving any responses, these might be the primary reasons:
- Contacting irrelevant sites.
- Emailing direct competitors.
- Lacking substance in your website’s content
- Sending unconvincing and impersonal cold emails.
In short, cold emailing is the way to go. Cold emailing can be a challenge since a lot of trial and error is required to figure out what works. But that doesn’t mean that it’s impossible. Here are the ways to write an effective cold email that generates backlinks.
Steps to Writing a Cold Email for Backlinks
1.Find sites you’d like a backlink from
Find websites that have resource pages related to your topic. Most of those sites will include links to their most popular or helpful posts there. This will make it easier for readers to find those posts.
Your chances of getting a backlink increase when you share quality content on topics that the website already covers. The best way to find related websites is to use the following search term: “[keyword/industry term]” + inurl:resources .
For example, imagine your content focuses on sales enablement strategies. It is appropriate to use keywords like “sales enablement content” to find companies that have posted articles on sales enablement.
Whenever you search on Google, your results will be based on the relevant keywords. Look at your competitors’ content. If there are any noticeable information gaps or you can offer a unique point of view, you increase your chances of getting backlinks.
2.Draft a personalized cold email
When you’ve identified sites with useful content, you can reach that website’s owner. If you don’t know how to find their email address, you can use Icy Leads.
With Icy Leads, you’ll be able to find all the email addresses associated with a particular website and list them automatically. And with automation, you’ll be able to keep track of your progress!
Although there are many ways to succeed in cold email writing, nothing beats sincerity and a genuine need to build a close relationship.
You must also personalize every email to its intended recipient. To do this well, you must conduct plenty of research beforehand:
- Who is the website’s owner?
- Which topics interest them?
- What are their challenges?
You can use this information to craft an email, boosting the open and response rates for your emails in no time.
You must also answer the question: what’s in it for them? Are you looking for a link, a guest post, or a collaboration?
If you think that lowballing them without not offering anything back is enough, chances are that your cold email campaign will struggle.
3. Offer something of value to them
People who have vast audiences are always looking for fresh ways to produce great content, so if your content covers something new or gives an insightful perspective, they will jump at the chance to work together. By showing them what you offer, your chances of receiving a link will be significantly higher.
What can you do to accomplish this? Do your research well, use keywords and formatting, and contact experts on your topic for perspectives that haven’t been explored exhaustively.
Sending out those cold emails is the next step once you define what makes your content unique. Don’t forget to inform your prospects about the angle in which your content is unique. This will get them interested in reading and sharing your content.
4. Mention how you and other people enjoyed their work
Because it’s human nature for people to look at content that mentions themselves, here’s how you can take advantage of it.
Don’t be afraid to mention a successful person’s article and how they affected you. And in your cold email, let them know about your efforts!
You can add this line to your cold email: Your article on (topic) was so amazing that I couldn’t contain my excitement, and I shared it with my company this past week. Some have said they will subscribe to you immediately!
Cold Email Samples for Backlinks
Below are some cold email templates you can tailor to meet your needs:
Sample 1 – Asking for Backlinks
This is a straightforward email that lets the site owner know you care about providing value to his or her audience. In return, you will probably get the link you are after if the content is top notch.
The rest of the bullet points can be omitted if you only want to do a backlink exchange.
Hey (Recipient’s name),
My name is (Your Name) from (Your Company).
I have been reading your website for (length of time). I really enjoy reading your views and insights on (any industry or niche i.e. digital marketing).
You wrote a fantastic post on (relevant topic) recently that I really got a kick out of. I followed it step-by-step and as a result, have seen a jump in (any measurable metrics i.e. increase in site traffic).
The results prompted me to write a post on (relevant topic). If you want to check it out, here’s the link: (share the URL).
My experience might not be the same, but I believe your audience will find them really helpful! I’m open to working together how you want, including:
- Exchange of backlinks
- Promotional exchange (we share your content, you share ours)
- Guest posts on each other’s blogs
- Collaboration on a content piece together
I’d love to work with you on any of these. You can learn more about us by visiting our blog or joining our Facebook group.
Your tips are insightful, and I’m thankful for you sharing them.
Sample 2 - Guest post
Before you send a cold email for a guest post, look for the guest post guidelines on the website and follow them before submitting. If they want a formal pitch for a guest post, you can use this cold email template.
Subject line: Article idea: (proposed topic or title)
Hi (Recipient’s Name),
I’ve been following your site for a while, and I enjoyed your most recent blog post on (topic relevant to this writing) where you made the point about (explain one point of the post).
The article really struck a chord with me, so I did some research into the topic and found out that (interesting statistics). I think your audience would appreciate this topic. I have carefully reviewed your instructions and look forward to writing about the topic below.
I’d love to focus on:
- Idea 1
- Idea 2
- Idea 3
Do you think this fits your site? Let me know if there’s anything else I should include here.
You can look at a few articles I wrote recently: (list links to articles)
Talk to you soon,
Sample 3 - Unlinked mentions or broken links
It’s a given that someone will mention you or has a broken link from your site as your brand grows. You can turn it into a useful backlink simply by contacting the person who has mentioned you. If you happen to know the creator directly or if you get to be referred to them, this will help you out a lot more.
Check Mention or a similar tool to see when someone mentions your brand.
Hi (Recipient’s Name),
Your company has mentioned us in (article name or blog). Since our business has been growing, a link back to our site would mean a lot to us.
Thanks so much for the shout out and we are looking forward to another great year!
Don’t forget to follow up
Backlinks from some of the biggest websites in your niche can be incredibly powerful for your site. Yet, getting links via cold email takes time and energy.
When you show sincerity, specificity, and genuine flattery in your cold emails, all those qualities go a lot farther than any experience. A catchy subject line and a personalized cold email will improve your email open rates and response rates to your message.
Don’t forget to send a follow-up email if you don’t hear back. People who run successful websites are very busy. It is possible that your email simply got lost in a busy inbox. A second follow-up email will help your cold email succeed.
With determination, you can be successful in gaining more backlinks and giving more to others, raising your status not only in the search results but in your niche.