If you are a digital marketing agency owner, you know that new clients are hard to come by. You can do all the best things for your business but without customers, it's tough to grow.
One way to get more leads is through cold email – reaching out to people who might need your services and then follow up with them at just the right time so they don't forget about you or find someone else.
How To Get Clients For Your Agency With Cold Email
Cold email can seem difficult. But it's necessary if you're looking to win new clients for your agency. In this guide, I'll explain some of the most important steps to generating new agency clients with cold email.
If you'd like to learn more about getting clients for your agency, make sure to check out some of the top sales and marketing groups of 2021.
Make Sure You Know Who Your Prospect Is
If you are looking for an agency client, the first thing to do is figure out who your target market is. You want to be able to find them on social media or LinkedIn so that you can reach out and get their attention with a personal message.
Ensure that you're reaching out to the right person. A huge problem I've noticed when agency owners write their cold emails is that they're not speaking directly to their ideal prospects.
If you're going to write a cold email, then at least make sure it's written with the person you want to reach in mind. When an agency owner sends out cold emails, they are usually not thinking about what their prospect is looking for or how they can help them specifically - so just like knowing who your prospect is, you need to know what they're looking for and be able to speak directly to them.
Many agencies aren't sending cold emails out properly, and the emails they're sending doesn't address what their prospect wants or needs. They just start talking about how great their company is without giving any information on how they can help.
It's important for an agency owner to know who their prospect is so that they can speak directly to them and help them solve a specific problem they're having.
Have An Interesting Subject Line
Your subject line should stand out from all the other emails in their inbox.
Make sure when writing your cold email subject line to ensure that you're speaking directly to your ideal prospects. When writing your cold email subject line, you should try to catch your prospect's attention immediately.
Have an interesting subject line that will make them want to read the rest of your email.
Use personalization, particularly in the subject line. It's a great way to break through inbox clutter because it makes your message stand out from all of the other emails. Subject lines can range and you should always be A/B testing to see what's getting the highest open and response rates from your emails.
Try to have a personable, conversational tone.
It's important that you sound like someone who is speaking directly to them and not sending out a mass email. Use the slang they use often in their industry and try to get your message across more naturally.
Make sure your offer speaks to their interests.
You want your prospects and clients to feel as though they're the only one being targeted with this message. Try including their company name in the subject line of the email to catch their attention.
Personalize And Engage
Make sure to use personalization throughout your cold emails. It's a great way to break through inbox clutter because it makes your message stand out from all of the other emails.
Try writing personalized first lines that compliment your prospects on what they've recently been working on or achievements they've had recently.
Have a Catchy Opening Paragraph
For your opening email body, you want to be personable and easy-going in order to get the client's attention. Introduce yourself and get straight to the point by making the cold email relevant to your prospects.
You don't want to email a prospect out of the blue and start pitching them for their business, but that doesn't mean you can't mention something about them or one of their projects.
Again, try using personalization in the first line of your email so you can catch their attention right away. You can simply compliment them on something they've recently been working on or that you admire about their work.
Make Sure You Include an Attractive Call-To-Action
Make sure to include a call-to-action at the end of the email to catch your prospect's attention.
You can try something like:
When's a good time to chat about helping you generate more leads for your business?
You want them to take action on your cold email, which is usually booking a meeting with you.
Send Follow-Up Emails
You should try sending follow-up emails that engage your prospects if they don't respond to the first email. Try sending more than one follow-up in your cold email sequence to get them to respond.
Follow-up emails are extremely important because you need to educate your prospects. Your prospects may not know that they have the problem just yet and need more information. So your job is to give them more information about the problem they're having and how you can help them solve it.
Engage Them In Conversation
Cold email sequences can be tedious to write, but they're worth it because the prospect will be more engaged and may even respond. When you are writing your cold emails, make sure that you engage them in conversation by answering their questions or responding to something they said previously.
Consider Testing Your Sequence
Many digital marketing agencies have different processes for cold email sequences, so testing out what works best for your agency is a great place to start. Some people might find that testing out different messaging strategies, templates, or subject lines for the same sequence can help to grow their agency.
Check Your Personal Branding
You should also consider what your personal branding is and how it might come across in a cold email if you're using your own name and not just a generic email address like "marketing@". When considering this question, you want to think about whether or not it's clear who the message is coming from without needing any additional details.
- Make Sure You Know Who Your Prospect Is
- Have An Interesting Subject Line
- Personalize and Engage
- Have a Catchy Opening Paragraph
- Make Sure You Include an Attractive Call-To-Action
- Send Follow-Up Emails
- Engage Them in Conversation
- Consider Testing Your Sequence
- Check Your Personal Branding