Cold Email Templates For Agencies

Get the cold email templates for agencies and start winning over more agency clients using Icy Leads cold email outreach sequences.

Email #1
[Introduction]

Goal

The goal behind the first cold email touchpoint is to get straight to the point, but still build a relationship with the prospect.

In this template, you’ll notice we’ve identified the XYZ model.

This is extremely important because doing this allows us to successfully nail 3 points that nobody else is doing.

X = your ideal prospect

Y = the end goal of your solution

Z = how you help them reach the end goal (don’t give away everything here)

Template

Subject: Question about {industry}

Body:

Hey {first name},

{one-line personal compliment or comment}

My name is {name} and I’m the {title} at {agency name}.

Our agency helps X accomplish Y through Z.

I’ve noticed that many {industry} are having similar problems:

  • {Problem #1}
  • {Problem #2}
  • {Problem #3}

I’m curious if {Probing Question CTA semi-related to offer}?

Example

Subject: Question about your SaaS

Body:

Hey David,

I noticed you guys have been pushing out content on your company’s blog lately, this is great if you’re looking for long-term growth.

My name is Cody, and I’m the founder at Leadsster Growth Marketing.

Our agency helps SaaS founders jumpstart their growth through omni-channel conversational social selling.

I’ve noticed that many SaaS founders are having similar problems:

  • Not building quality backlinks
  • Hiring too many sales reps
  • Overspending on unnecessary ad campaigns

I’m curious if driving in new signups for your SaaS has been a problem for you lately like the others I’ve spoken to recently?

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Email #2
[Follow-Up With Lead Magnet]

Goal

The goal of the second email follow-up is to offer something of value such as a quality lead magnet.

In this case, I used our free SaaS blueprint as an example.

Why?

Because it offers a ton of value that our prospects can use.

And what happens when they see your content as valuable?

It creates a sense of trust and positions you as the expert in the space.

If your prospects can’t handle it on their own, they’ll hire you to do it FOR THEM.

Makes sense?

In this touch-point, DO NOT send the direct link but ask if they’d like to receive it.

Template

Subject: {first name}, want to accomplish X for your {industry}?

Body:

Hey {first name},

I was just thinking about {a common problem the industry has}.

That’s exactly why we put together a {lead magnet} that helps X accomplish Y through doing Z.

Would you like me to send over a copy?

Example

Subject: David, want to drive more signups for your SaaS?

Body:

Hey David,

I was just thinking about how other SaaS founders have been struggling with driving new SaaS signups more effectively and had to reach out.

It’s exactly why we went ahead and put together a blueprint that teaches SaaS founders like yourself how to drive new signups on autopilot without spending a dollar on ads.

Would you like me to send over a copy?

Email #3
[Send Link to Lead Magnet]

Goal

The goal of the second lead magnet pitch is to just make sure they received it.

If they didn’t, they’ll get another email with the direct link to access the lead magnet.

You want to send them to an opt-in page to download the lead magnet so you can collect their email address when they choose to opt-in.

Yes… we should already have their email from Icy Leads, but it doesn’t mean that they’ve CHOSEN to opt-in just yet.

Ideally, you’d like to automatically deliver the lead magnet through an email marketing tool such as MailChimp as an autoresponder once they decide to opt-in.

You may also want to add retargeting pixel on your links, just in case they don’t choose to opt-in to download the lead magnet.

Doing this will allow you to run evergreen Facebook ads to a specific audience of the prospects that clicked your link on LinkedIn but didn’t choose to opt-in.

If you were to run evergreen campaigns to the link clicks on your lead magnet that didn’t convert, you’ll always have an endless funnel of your ideal prospects getting the first step of your funnel, usually being the first lead magnet step.

Template

Subject: Here’s your copy of {lead magnet} {first name}…

Body:

{first name},

{recognize that they may be busy – so we’ll just send the link to the lead magnet}

{mention exactly how the lead magnet helps them and other in their industry}

{include link to download lead magnet}

Example

Subject: Here’s your copy of the SaaS blueprint David…

Body:

David,

I’m sure you have a lot on your plate right now, running a SaaS business is tough.

I just really wanted to make sure you grabbed a copy of our SaaS blueprint that helps founders drive new signups effortlessly without spending a dollar on ads.

So if you wanted to check it out, you can grab your copy here.

Email #4
[Request to Chat]

Goal

Here, we’ll be hitting our prospects with a direct pitch in the form of a question or throw an irresistible offer their way.

This can be a:

  • Free trial
  • Free demo
  • Free strategy call

You get the point.

Whatever your “irresistible offer” is, you’ll want to outline it here in this email follow-up.

Important note: Don’t include a link in this touch-point.

Template

Subject: Can we chat {first name}?

Body:

Hey {first name},

{verify social proof through a one-liner about how you’re helping other clients in the industry solve specific problems and how you help them get there}

{include a solid time to chat in the form of a question}?

Example

Subject: Can we chat David?

Body:

Hey David,

I needed to reach out because we’ve been helping SaaS founders like yourself drive new signups on autopilot without spending a dollar on ads.

Is this Thursday at 3PM CST a good time to have a quick 10 minute chat?

Email #5
[Dropoff - Irresistible Offer - Calendar Link Add]

Goal

This is the FINAL touch-point.

If the prospect hasn’t responded by now, they’re either extremely busy or just not interested in what you have to offer.

But no worries… if you’re automating your email outreach with Icy Leads, you’ll always have an endless supply of prospects to include in your outreach.

Template

Subject: {something catchy and personal, directly related to your core offer}

Body:

{first name},

{let them know about how confident you are that you can help them produce results and solve their specific problems}

{include social proof including numbers, percentages, or something that completely stands out from the rest of the crowd}

{request for them to book a call and include the link to your calendar}

{personal note or one final P.S}

Example

Subject: Let’s jumpstart your SaaS’ growth in 30 days or less.

Body:

Hey David,

I’m so confident that our SaaS growth engine works, our clients can cancel at any time but just choose not to.

Why?

The results we’ve been able to obtain for our clients have helped skyrocketed their SaaS’ growth by over 150% in only 30 days or less.

If you’d like to have a chat to show you how we can accomplish the same for your SaaS, you can book a quick 30 minute demo with me personally here.

Talk soon?

Want to Send Cold Email Sequences to Your Ideal Prospects on Autopilot?

Get started with Icy Leads & start sending unlimited cold email sequences to your ideal prospects & win over more clients in no time.